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Study Guide for MT 3 Dates: Nov. 22-23    Posted: Nov 19, 2009 BUS 90. Know: 1.Pioneer adv.; 2.Direct competitive adv; 3.Comparative adv; 4.Institutional adv; 5.Deciding on the best adv. medium; 6.AIDA model; 7.Strategy planning for pricing; 8.Target return pricing; 9."All traffic will bear" method of pricing; 9.Profit maximization method of pricing; 10.Sales oriented method of pricing; 11.Satus quo method of pricing; 12.Skimming and penetration methods of pricing; 13.Know the purpose of a cash discount and how to compute it; 14.Push money; 15.Sherman Anti trust Act; 16.Cost oriented pricing; 17.Know how to calculate a markup; 18.Stock turn; 19.Know the purpose of and how to calculate a break even point; 20.Leader pricing; 21.Price lining; 22.TQM; 23.80/20 rule; 24.Iceberg principle; 25.Mktg planning; 26.SWOT; 27.National income forecast; 28.Sales forecasting; 29. Jury of executive opinion; 30; PERT; 31.CPM; 31.Licensing of products; 33.Def. of a multi-national company; 34.Consumer satisfaction; 35.Critics of advertising claim?

Course Description
Funamentals of marketing; product planning and development; pricing strategies; marketing channels.

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