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Final Exam Reminder    Posted: Dec 4, 2009 This is a reminder notice that the final will be held on the following dates: Dec. 5-7. I do want to wish you the best on the final. David

Study Guide for Final Dates: Dec. 5-7    Posted: Dec 1, 2009 BUS 90. Know the following: 1.Def. of mktg.; 2.Command economy; 3.Eras of mktg.; 4.Def. of a mktg. strategy; 5.Mktg. mix; 6.Breakthrough opportunities; 7.SWOT; 8.Mkt. segmentation; 9.Company objectives; 10.Consumerism; 11.Clayton Act; 12.Consumer Product Safety Commission; 13.Product-market screening criteria; 14.Demographic dimensions; 15.GDP: 16.Countries with highest GNI; 17.State with largest population; 18.Target marketing; 19.Consumer behavior; 20.Psychological theories of motivation; 21.Def. of an expectation; 22.Social class; 23.ISO 9000; 24.Straight rebuy; 25.Open to buy; 26.Foreign Corrupt Practices Act; 27.Complete mktg. information system; 28.Methods of mktg. research; 29.Product classes; 30.Types of consumer goods; 31.Federal tax rules; 32.Trademarks; 33.Battle of the brands; 34.Product life cycle; 35.Sources of new product ideas; 36.Middlemen; 37.Regrouping activity; 38.Methods of distribution; 39.Types of wholesalers; 40.Types of retailers; 41.Category killers; 42.Wheel

Course Description
Funamentals of marketing; product planning and development; pricing strategies; marketing channels.

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