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Study Guide for MT 3 Dates: Nov. 22-23    Posted: Nov 19, 2009 BUS 10. 1. Types of selling jobs; 2.Push money; 3.Uniform delivered pricing; 4.Price fixing; 5.Know how to compute a markup; 6.Turnover; 7.Know how to calculate a BEP; 8.Purpose of a BEP; 9.Total quality management; 10.Sales -oriented pricing objectives; 11.Skimming pricing; 12.Penetration pricing; 13.Terms: 2/20,N/30; 14.Strategy planning for price; 15.Profit-oriented pricing; 16.Target return pricing; 17.Working capital; 18.Market cost analysis; 19.SWOT analysis; 20.Good mktg. mix; 21.Stages of the Product Life Cycle; 22.Jury of executive opinion; 23.Licensing in foreign markets; 24.Criticisms of mktg.; 25.Future of marketing; comparative advertising; 26.Advertising and the product life cycle. 27.Cooperative advertising; Missionary sales reps; 28.Types of compensation for sales people; 29.Largest adv. expenditure goes for?; 30.Institutional advertising; 31.Pioneering advertising; 32.Marketing concept; 33.Mktg. mix; 34.Steps of mktg. research; 35.Types of consumer goods; 36.Internet's

Course Description
A survey course designed to introduce the student to the principles and functions of business. Business will be studied as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, small business, management, human relations, marketing, accounting, finance, stock market and business law

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